For one, I never felt like the campus fully backed their sports teams, which doesn't help an undergrad that didn't grow up watching their sports teams become part of the fan base. Also, with the Arizona Cardinals playing in the same stadium as the Sun Devils, and me having strong feelings against that franchise, it created more of a distance between me and the team. I also lived off campus thus keeping me from some of the in-campus activities that foster team spirit. Lastly, ASU didn't really have an alternative sports program that was promoted enough for fans to attend to. The basketball team stunk something else and while the baseball team has been fantastic for quite some time, I never felt like it was promoted enough and I just missed out on it. In the end, I just made it through 4 years of undergrad basically having attended 1 sports event I can remember, a University of Arizona-ASU basketball game that ASU miraculosly won. Oddly enough, I have found myself following ASU athletics more since I left ASU.
This brings me to UNC. When it comes to college spirit and making you feel part of the family, UNC is completely opposite to ASU. I am sure having one of the classiest DI basketball programs helps, but when I started graduate school in 2002 the pride and joy of the town was the soccer program. Even so, from day one I was enveloped in what it is to be a Tar Heel. The wonderful college atmosphere of the Chapel Hill campus is at polar opposites of the metropolitan ASU campus, and even Vanderbilt campus where I work now. Living in Chapel Hill means being and breathing Tar Heel blue. It is ubiquitous, from the stadium seats, to the subsidized public transportation, to the wonderful Carolina Blue fire engines. That said, while a college campus helps foment crazed fans, it is not an absolute requirement. I had the pleasure of interviewing at the University of Texas-Austin when I was looking at graduate programs. While UT is in Austin, a decently sized metro area, it still breathes UT athletics.
While I think a very important factor in creating a good collegiate atmosphere is winning, there are plenty of programs out there with deranged fans that do not win on a frequent basis, especially in the big 3-football, basketball, baseball (think Ivy League, for example). Another factor is the close to religious experience that it can be to attend a sporting event.
My first year at UNC, coming off an 8-20 season, I attended a fall 2002 game between UNC and a low end DI program. Our seats were on the last row of the Dean Dome and for someone that didn't grow up watching UNC-basketball this should have been nothing more than attending a basketball game between a big DI program and a small one. Yet, I clearly remember getting goose bumps when I reached my seat and turned around to see the beautiful hardwood court of the Dean Dome. Then, I was baptized a Tar Heel when the team hit the hardwood minutes before the start of the game and the crowd started chanting:
I'm a Tar Heel born
I'm a Tar Heel bred
And when I die
I'm a Tar Heel dead.
So it's Rah, Rah, Car'lina-lina
Rah, Rah, Car'lina-lina
Rah, Rah, Car'lina-lina
Rah! Rah! Rah!
I'm a Tar Heel bred
And when I die
I'm a Tar Heel dead.
So it's Rah, Rah, Car'lina-lina
Rah, Rah, Car'lina-lina
Rah, Rah, Car'lina-lina
Rah! Rah! Rah!